Rolex Oyster Perpetual Women's Watches
Rolex was established by German-British businessman Hans Wilsdorf. He entered the watch industry exporting Swiss pocket watches to Great Britain. In 1905 he set up his own business together with casing constructor Davis, naming the company “Wilsdorf & Davis”. In 1908 he registered the trademark Rolex and was one of the first to bet on wristwatches which were not really popular yet at that time.
In 1915 Rolex moved to Swiss Biel and eventually to Geneva.
How the Rolex Oyster Perpetual has changed the world
The Rolex Oyster Perpetual is one of the world's most legendary watches. The unique design and robust features have made it a faithful companion.
The Rolex Oyster was introduced as a precursor in 1926. The "Oyster" was designed so that the interior is protected from dirt, sand and moisture. All openings on the case have been sealed off. To prove the watertightness of the the Rolex Oyster to the general public, Rolex founder Hans Wilmsdorf had a nice marketing idea: He gave a Rolex Oyster to British athlete Mercedes Gleitze who was trying to cross the English Channel swimming in 1927. She wore the watch during her try that failed because of weather issues. The watch proved its watertightness though, telling the time accurately after eight hours in the water. A couple of weeks later, Wilsdorf published an advertisement in London newspaper Daily Mail hat made Rolex famous overnight.
In 1931, the Rolex Perpetual followed. In this model, the first automatic self-winding was installed. Rolex had this mechanism patented worldwide. The Perpetual rotor is considered the forerunner of today's wristwatches. In1945, the Oyster Perpetual is the first watch with a chronometer and in 1954, the Rolex Oyster Perpetual was introduced for women. This Rolex model, made history and set new standards. Even today, the Oyster Perpetual is very popular both men and women.