Rolex Submariner watch Snob
Is the most powerful watch brand in the world. That does not mean Rolex watches are the best, or that they are worth the most. Rather that the brand itself has the highest value. It does this through a combination of working with incredibly fancy marketing firms such as M. Booth & Associates, in addition to its in-house people...and by having pretty nice looking watches. The secret Rolex formula has been attempted to be replicated on many occasions, but without success. However, on an dollar for dollar measurement, Rolex outspends its competitors by nearly double when it comes to marketing and advertising. So you really are buying a name, but maybe it is a name worth buying. Rolex watches are of the few that when you sell them, you can usually get the same or more as when you bought them. That is power. And I sure as hell am not immune to it being a watch lover. I don't take keenly to all Rolex watches, but there are some you can't resist. No sane watch lover can deny that the classic Submariner design is universally appealing.
It is commonly known that while they release good products, Rolex seems to move slower than a snail on horse tranquilizers. It isn’t just about releasing new products, it has to do with keeping up with trends and improving on existing models. For the most part they are just being careful. Most of their “good” designs are over 40-60 years old. It is hard to mess with a good design and feel comfy about it. For example, the new Rolex Date-Just presents an incredible change… by growing to 41mm (but retaining the 36mm for those who like the traditional smaller size). Regardless, this year a few get changes to the basic Submariner line make me the newest fan of this incredibly lasting design.
The new case shape is a bit more angular and squared than before, and it actually works well. To an extent it is a more retro look than the out-going Submariner model. There are a few good changes to the design that take the watch into a new area of desirability. First is the ceramic bezel. The out-going model still had the aluminum bezel insert that was starting to look cheap, and certainly got scratched way too easily. The new high tech ceramic bezel has molded in numerals (that won’t scratch off). Plus the bezel itself will retain the shine without getting dull and won’t scratch either. This type of bezel first seen on the new GMT Master and the DeepSea Sea-Dweller now finds a home on the Submariner. Better yet, the different Rolex diving watches are starting to have a different character from one another. It used to be that the Submariner and Sea-Dweller were clones to most people’s eyes save for the helium escape valve and the lack of magnifier lens on the Sea-Dweller. Now when you look at a DeepSea Sea-Dweller and Submariner you can really tell the difference.