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Are Rolex the best Watches

The best investment watches


Rolex Submariner

“Rolex’s steel sports watches are a guaranteed investment, ” says watch and auction expert Simon de Burton. “You never see examples older than two or three years selling for any less than what they originally cost. And that’s because of Rolex’s consistently good quality. Their Submariner was the pioneering diving watch of the Fifties, and in 2013 you can wear it every day with everything.” Don’t expect an instant windfall, however: “Only very rare Rolexes garner instant premiums in the pre-owned market, ” de Burton says. “But five years into Submariner ownership, you’ll start to see a gradual increase in value.”

Omega Seamaster 300M

“Grab James Bond’s model of choice and you’ll be buying into a brand that’s increasing in re-sale value faster than any other, ” says Matt Bowling of secondhand watch retailer Watchfinder. “If you search hard enough on reputable websites or call around the smaller provincial jewellers with less rapid turnover of stock, you’ll still be able to find the quartz version of the Seamaster, which is being phased out very soon. Any watch that’s been discontinued is very collectable and you will undoubtedly reap more on the vintage market than you sowed at retail – as much as double, given a few years.”

Breitling Navitimer 01

“The old version is being discontinued, which means it will increase in value, ” says de Burton. “If you can’t find an old model, the new one is already establishing itself as a solid bet.”

TAG Heuer Carrera Tachymetre

TAG HeuerEver since the '60s, the Carrera has been a staple of TAG Heuer’s sports-watch range. “But make sure you buy the straightforward chronograph model, ideally the Tachymetre, ” says Bowling. “It’s a classic, and holds its value very well because no one can touch TAG Heuer for provenance as a pioneering chronograph maker. It could even prove to be a significant investment, thanks to TAG Heuer’s unflagging approach to new technology.”


Panerai Luminor Base

Patek Philippe is well known as the sure-fire investment brand, but a £20, 000-plus watch is out of reach for most of us. However, the Panerai is a canny, more affordable option if you want to make a return on your investment. “Panerai’s chunky, cushion-shaped watches are a modern cult phenomenon, and one of the best investments you’ll make, ” says Simon Sutton of London auction house Watches of Knightsbridge. “The brand has a fantastic collector base and every model is limited, so whatever Panerai you buy, it will soon become a rarity. Given a few years, collectors can easily part with 50% more than retail cost, even for the more basic models.”

Omega Breitling
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Giants quarterback Eli Manning returns to host Guiding Eyes for the Blind's ..  — The Journal News /
Also pictured are James Donohue, far left, and John Feeney, far right. (Photo: Photo by John Vecchiolla). In addition, Guiding Eyes will raffle a new 2014 Lexus IS 250 and Rolex Oyster Perpetual Datejust watch. Only 1,000 tickets will be sold at $100 each.

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